As previously posted, younger generations are getting more involved in the world of nonprofits, both working for them and giving to them. As nonprofit organizations seek to make giving more simplified for this group, they must not forget that transparency and accountability remain equally as important, if not more so. It seems this “new” idea of online giving or micolending takes it a little too far. Yes, those seeking to make a charitable contribution can do so, but this quick, “cool”, un-researched giving appears to totally and completely leave accountability behind. Check out this example of an online game where nonprofits compete for donations on Facebook. Doesn’t look very transparent.

Take for example, Kiva. Kiva is all over the place lately. And although you can do your own research before you donate, most people probably don’t. Kiva gives you the opportunity to donate a very minimal sum, in the form of a loan to a needy entrepreneur in a developing country, who will write you updates and eventually pay the loan back. Although this way of giving is very appealing to those who want to make a difference and have the means to do so, it sort of glosses over the whole idea of holding the organization accountable for the donation you provide.  And because it is deemed “cool”, it sometimes forces the donor to choose between cool and responsible. Why are we making it harder?

RealityCharity even takes it further. Not only can you give online, but you can give to those people with whom you may find a personal connection.  Real people post photos and messages about what they want/need in the form of charity. Donors can then select to help them out. RealityCharity uses this platform while criticizing nonprofits who aren’t transparent enough or who aren’t able to get the money to the people who really need it.  But their way of connecting the donor to the cause seems a little out of whack. There isn’t any structure. They don’t have the vision of a real, true nonprofit. Check out this evaluation of RealityCharity, it rings all too true.

So even though the opportunities to donate have grown as has the simplicity to do so, we must remember what’s most important.  Don’t get caught in the new, appealing fad. Remain true to your roots. Continuing to hold those organizations which we seek to support accountable will help that organization outlast the internet donation phase and continue to benefit those in need long into the future.